The Smart Afrikan

Design Thinking & The Digital Hustle

Ever wondered what happens when an architect trades blueprints for business plans? Or when creativity collides with code, and hustle meets heart? Well, grab your headphones and buckle up — because in this podcast, we’re taking you behind the curtain of digital business building with one of the most versatile minds in the game. 🌍 Hosted by the ever-curious and wildly relatable Sophia, our very first guest is none other than Ebenezer Wey — Creative Director at Smart Afrikan LLC, accidental techie, master of digital product strategy, and possibly the only guy you’ll meet who uses “design thinking” to explain both business models and why you forgot your car keys. From the dusty drawing boards of architecture school to launching tech-forward businesses across Africa and the diaspora, Ebenezer’s journey is anything but linear — and exactly what this podcast is about. 🔥 Expect: * Real stories of pivoting with purpose * Deep dives into the tools, tricks, and mental frameworks that power sustainable online businesses * Hot takes on branding, systems, digital assets, automation, customer journeys and more * And… some hilariously humbling lessons (like launching a product with no “buy now” button 😅) Whether you're a solo hustler with a service, a coach scaling your community, a small biz dreaming of your first app, or just someone who believes in building with intention — this podcast was made for you. 💡Because here, we don’t just talk business… 
We break it down, build it up, test it, tweak it, laugh at it — and launch it anyway. And it’s not just about digital fluff. We’re getting into the nitty-gritty of smart design, practical systems, and how to build real businesses in a digital world, without losing your mind (or your margins). 🚀 Ready to turn that idea into impact? That side hustle into a scalable machine? That brilliant mess in your head into a customer-ready, cash-generating brand? Then stick with us. Welcome to Design Thinking & The Digital Hustle.
It’s smart. It’s strategic.
And it might just be your new favourite podcast. 😉